Alexa Loses Her Voice – Amazon Super Bowl LII Commercial Review


A lot of companies seem to be going the self-aware, self-ridicule, ironic route to writing advertisements. The entire premise is that Alexa somehow loses their voice and so famous people are brought in as replacements and we get to see people not getting what they want out of Alexa.

The best part is with Gordon Ramsay ridiculing a person for not knowing how to make a grilled cheese sandwich . He states that the recipe is in the name as he rips shit on a rowing machine or whatever that is.

I suppose this is an Alexa commercial but as someone who doesn’t REALLY know what Alexa does, this commercial doesn’t make me want to run out and get one. However, it is not the worst commercial ever. It’s well put together and even funny at points. Though in today’s over-saturated world of ironic advertisements, this one does very little to stand out.


5/10 – Mediocre

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